Solar Messaging for Fundraising

Benefits of Installing Solar for Affiliates

• Expanding donor base through emphasizing solar
• New opportunities for media attention
• Grant funding opportunities related to prioritizing net zero energy homes

Messaging to Leverage Solar in Support of Habitat Construction:

• Access to solar: In 2021, the median income of solar adopters nationally was $110,000. Habitat homeowners typically earn well below this level and therefore cannot typically afford to purchase a solar system
• Solar adds significantly to the value of the home and helps to build generational wealth through increasing disposable income and savings.
• Not only are we building homes that are affordable to purchase, but we are also building homes that are affordable to operate for decades through energy efficiency and solar.
• As the price of electricity continues to rise, Habitat homeowners with solar will be protected from this inflation.
• Through utilizing solar power, Habitat homeowners will be well positioned to greatly reduce living expenses through electrified transportation as affordable options continue to expand.
• Solar makes it much more likely that homeowners will not default on their mortgages.
• Battery systems can be added to homes if the need arises. Battery systems can play an important role in regions that are prone to power outages.
• Solar is scalable and homeowners can add more panels if needed.
• Solar on Habitat homes is a climate change solution, reducing the need to burn fossil fuels to produce electricity.